Programmatic Lead - Meta (Facebook, Instagram) & TikTok

At Vio.com, we believe travel should be effortless, inspiring, and fair. As one of the world’s fastest-growing travel tech platforms, we help millions of users compare prices across 100+ booking sites to find the perfect stay at the best price, globally. Operating in over 100 markets, we are on a mission to reshape the way people discover and book accommodation through technology, transparency, and trust.

We’re looking for a hands-on, data-driven Programmatic Lead to own Vio.com’s demand capture and demand creation strategy on Meta (Facebook/Instagram) and TikTok end to end. You’ll combine platform mastery with creative experimentation to drive impact across the full funnel, from retargeting and prospecting to UGC-driven storytelling and awareness campaigns. Your remit will be global, although our key European markets will be the initial priority.

This isn’t just about campaign management or trafficking campaigns. You’ll have strategic ownership and be a key builder of Vio’s social growth engine, working at the intersection of performance marketing, creative strategy, and cultural influence. You’ll also partner closely with our Brand & Content team to turn UGC, influencer assets and brand stories into performance-ready campaigns that scale globally.

What you will do

Strategy & roadmap

• Lead the Meta (Facebook/Instagram) and TikTok media strategy across demand capture (retargeting, prospecting, lower-funnel) and demand creation (UGC, storytelling and upper-funnel).

• Build and execute a growth roadmap by funnel stage, market and audience segment, including iOS and Android-specific tactics.

• Translate business goals into clear performance frameworks that balance bookings, CPA, LTV and margin efficiency.

Creative experimentation

• Partner with our Brand & Content team to transform influencer assets, UGC, and brand storytelling into performance-ready campaigns.

• Establish experimentation frameworks from scratch to continuously test formats such as static, video, reels and stories to unlock new creative growth levers.

• Drive a structured test-and-learn agenda that combines creative intuition with data-driven validation.

Campaign execution & optimisation

• Own end-to-end campaign management and optimisation, leveraging Meta’s automation and TikTok Ads Manager tools.

• Manage audiences, bids, and creative to maximise ROI while scaling efficiently across markets.

• Maintain always-on retargeting engines while continuously pushing prospecting and awareness performance.

Cross-functional collaboration

• Collaborate with Brand & Content, Marketing Analytics and Product to align briefs, creative delivery, and performance insights.

• Act as the in-house expert on Meta and TikTok, advising colleagues on platform best practices, creative requirements, and emerging opportunities.

Performance analysis & reporting

• Analyse campaign performance and turn data into actionable insights on budget allocation, targeting and creative strategy.

• Report clearly on business impact, focusing on incremental bookings, CPA, LTV and margin efficiency.

Measurement & AI/automation

• Establish incrementality testing from scratch. Identify the necessary MMM/attribution inputs to inform AI-driven bidding/creative optimisation and support our broader acquisition strategy and unified measurement model.

Agency & partner management

• Manage collaboration with our media agency partner to ensure alignment on strategy, execution and results.

• Work closely with Meta and TikTok reps to unlock beta tools, first-mover opportunities and platform guidance.

Who you are

• 6+ years of hands-on experience running paid social campaigns on Meta and TikTok for high-growth consumer, travel, or marketplace businesses.

• Proven builder: Track record driving measurable results across both demand capture (performance/DR) and demand creation (awareness/brand).

• Subject matter expert: Deep expertise with Meta tools (Advantage+, DABA, custom audiences) and TikTok Ads Manager.

• Versatile: Comfort working with creative experimentation, influencer/UGC integration, and short-form video assets.

• Analytical: Fluent in performance data, incrementality testing and ROI frameworks.

• Collaborative: Energetic with the influence to work cross-functionally across creative, analytics, and product.

• (Bonus) Experience managing agency partners and/or scaling campaigns in multi-market, multilingual contexts.

Why join us now?

• We are one of the most innovative and fastest-growing accommodation booking platforms in the world today, having grown our bookings 30x between 2017 and 2024, and catering to the needs of over 100 million unique visitors worldwide each year. We do that by harnessing the power of advanced algorithms and an innovative suite of power features and managed to overcome the corona crisis remarkably fast;

• The mobile applications (iOS and Android) we launched in 2023 are already a big success, reaching 2.5 million installs with great customer reviews, as we are beginning to build Vio.com as the brand for value-seeking travellers worldwide;

• We are a passionate and diverse team of tech enthusiasts and creatives with a commitment and focus on the traveler above all else - and it shows in our industry-leading TrustPilot score;

• We place huge importance on rewarding our employees for the value they generate by giving Stock Appreciation Rights to all employees.

Do you want to know if Vio.com is the right place for you? Find out by reading about the attitude that thrives at Vio.com.

What we offer

• Plenty of chances to learn and grow within an open, diverse culture which promotes knowledge sharing, trust and transparency;

• A great compensation package, perks and benefits (including significant stock appreciation rights);

• Flexible time off (take as many holidays as you need) and a chance to work remotely;

• You will be part of a highly international team that enjoys working, eating and playing together in one of the best office locations in Amsterdam;

• We value good food and offer catered lunches from various cuisines, great coffee, ice-cream in the fridge and the occasional barbecue in our garden;

• We enjoy getting together to celebrate our wins with company events in Amsterdam and abroad;

• A budget for your dream home office;

• Access to free mental health support via OpenUp.

Please note: Although we have a strong remote culture, we are only considering candidates based locally in the Netherlands for this role.

We encourage people from all ethnic groups, genders, sexuality, ages and abilities to apply.

Blog posts worth reading:

• Vio.Com: Re-imagining Metasearch for Travelers

• Our Core Values and What they Mean to our People

• Our Rebrand

Follow us on Instagram to see what life at Vio.com looks like!