Data Analyst - BHIA - Member Analytics/Marketing

We are seeking a motivated Data Analyst to join the Business Intelligence and Healthcare Analytics team, with primary focus on marketing performance and member experience analytics. This role will drive insights that optimize our marketing strategies, enhance member journeys, and improve product engagement across our digital health platform. You'll work closely with marketing, product, and the revenue operations teams to translate member behavior into actionable strategies. This position offers direct collaboration with senior leadership and clear advancement opportunities. Experience in the telehealth/digital health space is highly valued.

Responsibilities

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Partner with marketing and product teams to translate business requirements into analytics solutions that drive member acquisition, engagement, and retention

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Conduct in-depth analysis of marketing performance, member journey analytics, product adoption patterns, and engagement metrics across the member lifecycle

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Build and maintain marketing attribution models, funnel conversion analytics, cohort behavior tracking, and member segmentation frameworks

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Design and develop intuitive Looker dashboards that enable marketing and product teams to monitor campaign performance, member engagement, and product feature adoption through self-service analytics

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Develop comprehensive documentation and insights that empower teams to make data-driven decisions on marketing spend, product roadmap, and member experience optimization

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Support analysis for marketing campaigns, A/B tests, product experiments, and member journey optimization initiatives

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Analyze product utilization patterns

Required Skills

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1-3 years of experience in marketing analytics, product analytics, or data analytics roles

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Strong SQL proficiency - Ability to write clean, efficient queries for complex member behavior and marketing performance analysis

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Looker expertise - Hands-on experience building dashboards, explores, and LookML models focused on marketing and product metrics

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Marketing & product analytics experience - Deep understanding of marketing attribution, conversion funnels, cohort analysis, member lifecycle analytics, and product engagement metrics

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Healthcare data expertise - Experience with healthcare claims data, understanding of HIPAA compliance and PHI handling in digital health contexts

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Product analytics fundamentals including event tracking, feature adoption analysis, user segmentation, and retention modeling

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Experience analyzing digital marketing platforms (Google Analytics, paid media platforms) and member engagement tools

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Strong communication skills with ability to present member insights and marketing performance to cross-functional stakeholders

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Experience working with product managers, marketing teams, and technical teams to define metrics and tracking strategies

Preferred Qualifications

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Bachelor's degree in Business, Marketing, Data Science, Statistics, or related field

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Familiarity with GCP services and BigQuery for large-scale member data analysis

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Experience with cloud data warehouses (BigQuery, Snowflake, or similar)

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Experience with GitHub and version control for analytics code

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Knowledge of data transformation tools (DBT preferred)

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Experience with customer engagement platforms (Braze, Iterable, or similar)

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Familiarity with product analytics tools (Amplitude, Mixpanel, or similar)

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Knowledge of data privacy regulations (HIPAA, GDPR) as they relate to marketing and member data