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analytics leadership budgeting roi go_to_market📋 Description
- Lead trade marketing strategy for retail and wholesale.
- Translate brand strategies into store programs.
- Collaborate with sales, brand, field ops, and compliance on GTM.
- Travel 25-40% of the time.
- Build and coach a high-performing trade marketing team.
- Analyze performance metrics and optimize campaigns.
🎯 Requirements
- Bachelor’s degree in Marketing or related field.
- 12+ years in trade/brand marketing in CPG or regulated industry.
- 8+ years in leadership or management roles.
- P&L responsibility and GTM experience.
- Strong analytical skills; data-driven decision making.
- Experience leading field activation and training initiatives.
🎁 Benefits
- Career Growth Opportunities
- Competitive pay and benefits
- Generous PTO and parental leave
- 401(K) retirement plan
- Life and disability insurance
- Community involvement and perks
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