Develop and implement GTM strategy to drive adoption and revenue.
Lead product positioning, messaging, and value propositions for target segments.
Partner with Product Management to align GTM with roadmaps.
Lead global product marketing for launches with Sales, PM, and CS teams.
Develop market insight strategy for pricing and positioning.
Monitor KPIs and adjust campaigns based on data.

🎯 Requirements

15+ years in product marketing in FinTech/financial services
Passion for payments, blockchain, and digital assets
Proven ability to lead cross-functional teams
Ability to craft clear, differentiated messaging
Skill at creating engaging storytelling angles
Excellent written and verbal communication with attention to detail

🎁 Benefits

Wellness reimbursement and weekly onsite/virtual programming
Employee giving match
Mobile phone stipend
In-office collaboration with 10+ in-office days/month
Catered lunches and stocked kitchens with snacks/drinks

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