Related skills
content marketing social media brand strategy paid media retail marketing📋 Description
- Own and evolve Botanic Tonics brand strategy, positioning, and voice.
- Translate mission and product benefits into compelling brand narratives.
- Ensure brand consistency while enabling speed, testing, and innovation.
- Lead content, paid media, social, experiential marketing, and field activations.
- Lead GTM for new product launches with cross-functional partners.
- Build brand strategies for the convenience channel and in-store storytelling.
🎯 Requirements
- 10+ years in brand or marketing leadership, ideally in CPG/beverages.
- MBA from top university highly preferred.
- Proven success in content, paid media, social, and experiential marketing.
- Direct experience marketing to c-store / convenience channels preferred.
- Led successful new product launches in high-growth environments.
- Strong understanding of consumer behavior and performance marketing.
🎁 Benefits
- Comprehensive medical, dental, vision; 401k match; family leave; PTO and holidays.
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