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analytics b2b healthcare b2c📋 Description
- Own and evolve Equip’s marketing vision and strategy.
- Drive brand awareness, demand generation, and revenue growth.
- Define and steward brand positioning, narrative, and voice.
- Lead a marketing org across creative, product, and growth.
- Establish KPIs and report on marketing ROI.
- Partner with Sales, Product, and leadership to drive outcomes.
🎯 Requirements
- 12+ years of progressive marketing leadership.
- Experience leading B2B and B2C marketing.
- Healthcare marketing to health systems, providers, and decision makers.
- Strong background in brand, product marketing, integrated marketing, and growth marketing.
- People management of multi-disciplinary marketing teams.
- Proven track record partnering with Sales, Product, and executive leadership.
🎁 Benefits
- Flex PTO (3-5 wks/yr) and 11 holidays.
- Generous parental leave.
- Medical, Dental, Vision with employer contributions.
- Disability, Life, and AD&D insurance.
- Maven Clinic reproductive and family care resources.
- Employee Assistance Program (EAP).
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