Vertical Marketing Senior Lead

📋 Description

• Set vertical strategy; identify priority verticals with sales leadership.
• Orchestrate multi-channel campaigns across paid, lifecycle, content, ABM, and events.
• Co-own pipeline with sales; embed in GTM rhythm; weekly pipeline reviews.
• Develop vertical assets with PMM and Content; case studies, decks, assets.
• Measure metrics; own pipeline within verticals; report weekly.

🎯 Requirements

• 8+ years in B2B SaaS marketing; proven vertical/ABM demand gen.
• Hands-on across paid media, lifecycle marketing, sales enablement, events.
• Partner with sales to co-own pipeline generation.
• 0-to-1 builder; create systems and playbooks from scratch.
• Outcome-driven; measure by pipeline and revenue.
• Analytical, collaborative; proactive feedback and constructive challenge.

🎁 Benefits

• Great Place to Work Certified culture.
• Innovative and inclusive culture with global collaboration.
• Remote-first with hub locations (Toronto, Austin, Barcelona) and flexible hours.
• Healthcare coverage from day 1.
• Retirement plans including company match.
• Unlimited PTO and learning & wellness benefits.