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content marketing b2b saas sales enablement lifecycle marketing abm📋 Description
- Set vertical strategy; identify priority verticals with sales.
- Orchestrate multi-channel campaigns across paid, lifecycle, ABM, and events.
- Co-own pipeline with sales; weekly reviews and feedback loops.
- Develop vertical assets with PMM and Content (case studies, decks).
- Measure and report pipeline influence to the VP Marketing weekly.
🎯 Requirements
- 8+ years in B2B SaaS marketing owning vertical/ABM demand gen.
- Hands-on across paid media, lifecycle marketing, events, enablement.
- Proven track record partnering with sales to co-own pipeline.
- 0-to-1 builder; creates systems and playbooks from scratch.
- Outcomes-focused; measures success via pipeline and revenue.
- Strong cross-functional collaborator; proactive, async-ready.
🎁 Benefits
- Great Place to Work Certified culture.
- Innovative, inclusive culture.
- Remote-first with hub offices in Toronto, Austin, Barcelona.
- Healthcare coverage from day 1.
- Unlimited PTO.
- Annual learning and wellness benefit.
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