Define and execute vertical marketing for Tier 1 Banking GTM Pod.
Develop ICPs, value props, use cases, and positioning.
Partner with Product, Data Science, and Revenue Marketing to embed data insights.
Translate AI-driven capabilities into industry messaging for buyers and tech.
Deliver enablement assets to improve win rates and deal velocity.

🎯 Requirements

6–8 years of B2B marketing in SaaS/fintech/identity
Proven ability to drive pipeline and revenue via vertical marketing
Translate AI-driven or data-centric tech into clear industry narratives
Experience partnering with sales and cross-functional teams
Analytical rigor with data-driven marketing outcomes
Strong project management; multitask in fast-paced env

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