Vertical Marketing Lead, Public Sector

Added
1 hour ago
Type
Full time
Salary
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Related skills

fintech gtm product marketing saas b2b marketing

πŸ“‹ Description

  • Define and execute vertical marketing for the Public Sector GTM Pod.
  • Develop ICPs, value props, use cases, and pod positioning.
  • Partner with Product, Data Science, and Revenue Marketing for data-driven narratives.
  • Translate AI-driven capabilities into industry messaging for buyers and tech audiences.
  • Deliver field-ready enablement to accelerate deals (decks, playbooks, ROI tools).
  • Build campaigns with GTM leaders to generate pipeline and multi-channel awareness.

🎯 Requirements

  • 6–8 years of B2B marketing experience.
  • Experience in product/vertical marketing in high-growth SaaS.
  • Background in fintech, identity, fraud, or related fields.
  • Proven pipeline and revenue impact from vertical marketing.
  • Ability to translate AI/data tech into clear industry narratives.
  • Experience collaborating with sales and cross-functional stakeholders.

🎁 Benefits

  • Equal opportunity employer; diversity valued.
  • Accommodations available on request.
  • Inclusive, supportive workplace culture.
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