Related skills
gtm product marketing saas ai b2b📋 Description
- Define vertical marketing strategy for Marketplace GTM Pod.
- Develop ICPs, value props, use cases, and positioning.
- Partner with Product/Data Science/Revenue Marketing for data-driven narratives.
- Translate AI-driven capabilities into industry messaging.
- Deliver field enablement: decks, playbooks, ROI tools, customer stories.
- Coordinate campaigns across channels with GTM teams to generate pipeline.
🎯 Requirements
- 6–8 years of B2B marketing in SaaS/fintech/identity.
- Proven pipeline and revenue impact in vertical/segment marketing.
- Translate AI-driven or data-centric tech into clear narratives.
- Partner with sales and influence cross-functional teams.
- Analytical rigor; tie programs to business outcomes.
- Strong PM skills; manage multiple initiatives.
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