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data analytics fintech saas risk ai📋 Description
- Define and execute vertical marketing strategy for Crypto + Stablecoin GTM Pod.
- Develop ICPs, value props, use cases, and positioning.
- Partner with Product, Data Science, and Rev Marketing to embed data into narratives.
- Translate AI-driven capabilities into industry-specific messaging.
- Deliver field-ready enablement (decks, playbooks, ROI tools) for wins.
- Coordinate campaigns with GTM to generate pipeline.
🎯 Requirements
- 6–8 years of B2B marketing, esp. product/vertical marketing in high-growth SaaS.
- Proven ability to drive pipeline and revenue via vertical marketing.
- Translate AI-driven or data-centric tech into clear industry narratives.
- Experience partnering with sales and cross-functional teams without direct authority.
- Analytical rigor; tie marketing programs to business outcomes.
- Strong project management; manage multiple initiatives.
🎁 Benefits
- Equal opportunity employer; diverse workforce.
- Accommodations available during the application process.
- Stay connected via YouTube, LinkedIn, X, and Facebook.
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