Related skills
gtm kpis data-driven account-based marketing abm📋 Description
- Architect the Vertical Strategy: build vertical GTM plans and align programs.
- Wall-to-Wall ABM Execution: lead multi-tier account-based marketing.
- High-Touch Field Experiences: coordinate executive dinners and industry events.
- Outcome Obsession: own lifecycle execution and post-event follow-up.
- Cross-Functional Content & Messaging Governance: develop field-ready vertical playbooks.
- Data-Driven Optimization: establish KPIs and iterate on performance.
🎯 Requirements
- 8+ years of progressive leadership experience.
- Proven ability to build, scale, and mentor high-performing marketing teams.
- Coaching excellence: develop talent and promote growth.
- Change management prowess; navigate ambiguity in fast-paced growth.
- Data storyteller fluent in metrics that drive the business.
- Exceptional presentation skills for C-suite and external partners.
- Strong cross-functional collaboration with Sales.
- Willingness to travel to support theater events.
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