Related skills
martech events📋 Description
- Land and tailor global campaigns to acquire Velocity prospects at scale
- Build region-specific activations with channel leads for SMB and mid-market
- Partner with regional performance media to acquire and re-engage Velocity prospects
- Collaborate with partner marketing to scale demand generation across Velocity
- Own Velocity metrics across funnel, conversion, and pipeline health
- Define regional priorities and budget across channels
🎯 Requirements
- 7+ years in scaled digital demand generation (velocity/SMB/mid-market)
- GTM ownership of velocity/SMB/mid-market in a B2B company
- Proven multi-channel demand gen: paid media, content, email, events
- Experience turning GTM data into actionable insights on funnel & pipeline
- Strong project management and cross-functional leadership
- Bonus: payments/fintech domain and AI/LLM experience
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