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ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.
Here’s where you come in.
Volume, ideation and listening are the building blocks to being an exceptionalPostCreative Strategist. We believe everyone's got brilliant ideas. But what sets YOU apart from the rest? It’s about forming several strategies to win with different groups of demographics.
You have a solid understanding of what works in the industry but at the same time, constantly determining what can make your strategies better. Possessing an undying passion to continuously make magic happen regardless of the adversities thrown in your way.
Our Post Creative Strategists do more than just providing insights and research to the Creative team, they provide continuous recommendations based on daily evolving conversations. This position represents the community’s voice in every aspect of the brand and maneuvers way through multiple channels. The ideal candidate synergises well with the Creative team and is deeply rooted in the purpose of ‘customer first’.
The Brief
- Actively engage with consumers and do community management across a variety of platforms, allowing for deeper connection and understanding of our audiences,including performing regular social audits to assess performance and sentiment.
- Listen every day, mining comments to uncover opportunities, identify patterns, and find the comments that allow the brand to build momentum and poke with purpose,contributing to cohorts refinement.
- Look for cultural trends in the market - things that are happening in the platforms and in culture,and develop cultural listings relevant to target demographics.
- Identify interesting patterns in consumer behavior or culture, interpret quantitative data, and formulate initial insights on people, culture or the category,which will inform cohorts refinement.
- Learning the difference between observations and insights and actively working on developing the 'insight muscle'.
- Have a good understanding of the different research/ data tools and how to use them.
- Can bring the consumer to life in inspiring and new ways that provide creative fodder.
- Understand how day-to-day insights ladders into key client objectives, contextualizing data in what matters most to clients.
- Strong writing skills and are able to succinctly articulate thinking as it relates to consumer insights and cultural trends.
- Craft content calendars, caption banks, and trendjacking posts with ease.
- Implementation knowledge of end-to-end customer experience strategies, including customer research, strategy, vision & design
- Develop communication plans and creative strategies aligned with brand objectives and target audience preferences.
- Deck crafter - someone that can detail out ideas and insights that are clear and can sell!
- Be resourceful and a self starter, proactively ask questions and implement learnings to the role.
- Native proficiency in Thai, and business level of proficiency in English
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
P.S Portfolio would be nice :)
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