Manager, Social Commerce

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Overall Purpose: We are seeking a Manager of Social Commerce to lead and grow social commerce initiatives for multiple client brands in a fast-paced, bold agency setting. This individual will focus on TikTok Shop and similar platforms, managing influencer/affiliate partnerships and storefront optimizations to drive sales and engagement. They will ensure each campaign meets key performance indicators (KPIs) on relevant social commerce channels, using creativity and data-driven insights to convert trends into tangible revenue growth.

KEY AREAS OF RESPONSIBILITY:

• Develop and execute social commerce strategies for multiple clients on platforms like TikTok Shop and other emerging channels, driving authentic customer engagement and conversions
• Source and Manage relationships with TikTok creators, influencers, and affiliate partners – from outreach and onboarding to content collaboration – to amplify brand campaigns and reach performance goals
• Curate and optimize clients’ TikTok Shop storefronts (product listings, images, descriptions) to ensure accuracy and appeal, maximizing click-through and purchase rates
• Monitor campaign performance and track KPIs (e.g. Shop revenue, conversion rate, affiliate revenue, ROI), generating reports with actionable insights and refining strategies based on data
• Collaborate with internal teams (media, creative, Brand) to coordinate social commerce campaigns and ensure consistent brand messaging across all channels
• Stay up-to-date with the latest social commerce trends, platform updates (e.g. new TikTok Shop features), platform incentives (Brand & agency), and best practices, proactively integrating these into client strategies
• Assist in managing campaign budgets and ensuring spend is aligned with ROI targets and client expectations (e.g. balancing promotional costs with sales outcomes)

EXPERIENCE/KNOWLEDGE REQUIRED:

• 5+ years of experience in social media marketing, e-commerce, paid media, or affiliate marketing, with a strong focus on social commerce (particularly TikTok Shop or similar platforms)
• In-depth understanding of the TikTok platform, its algorithms, and creator culture, plus familiarity with other social commerce ecosystems (e.g. Instagram Shopping, YouTube commerce)
• Proven ability to drive performance against targets – demonstrated track record of meeting or exceeding KPIs such as sales growth, conversion rates, and engagement metrics in previous roles
• Excellent communication and relationship-building skills, including experience working directly with influencers/creators and cross-functional internal teams
• Data-driven mindset with strong analytical skills; comfortable interpreting campaign data and using insights to adjust tactics for improvement
• Highly organized and able to manage multiple client projects simultaneously, delivering quality results under tight timelines
• Thrives in a fast-paced, results-driven agency environment, displaying a proactive attitude and collaborative spirit