Director, Paid Media (Programmatic)

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In a nutshell:As a Director of Programmatic Media, you will take the lead in defining and executing our programmatic strategy and implementations. You will be instrumental to our success, serving as a key driver of growth by developing and implementing strategies to swiftly identify and capitalize on key industry opportunities. We are seeking a candidate who is passionate about digital advertising, obsessed with staying ahead of industry trends, and demonstrates exceptional collaborative and leadership skills. This role requires a creative problem-solver who thrives on continuous learning and is ready to significantly grow their career in a dynamic, fast-paced environment.

• In this role, you will be responsible for leading and managing our programmatic strategy and implementations
• You will be a key leader in our growth and success by driving programmatic initiatives and executing strategies to identify and capitalize on key industry opportunities
• Develop and execute programmatic strategies that maximize ROI and optimize campaigns
• Manage and lead programmatic teams or departments
• Develop relationships with platform partners and vendors to identify and capitalize on programmatic opportunities
• Monitor and analyze programmatic performance metrics to ensure campaigns are meeting goals and objectives
• Stay up-to-date with industry trends and developments
• Train and mentor team members to ensure they are able to effectively utilize programmatic technologies
• Foster a collaborative team environment that encourages creativity and problem-solving
• Develop and deliver presentations to stakeholders on programmatic performance and strategies
• Ensure all campaigns adhere to the company’s programmatic policies and procedures

What you’ve Got:

• We seek a creative problem-solver who is eager to learn and grow their career in a fast-paced environment
• A minimum of 7 years of experience in programmatic media buying or other digital marketing roles
• Proven success in developing and executing programmatic strategies
• Experience with programmatic technologies, such as DSPs, SSPs, and ad exchanges
• Proven experience managing teams or departments
• Demonstrated knowledge of the digital and programmatic media landscape
• Superior organizational, analytical, and strategic thinking skills
• A passion for staying ahead of industry trends and developments