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marketing automation onboarding retention lifecycle marketing ab testing📋 Description
- Lead onboarding optimization with product iterations and personalized campaigns.
- Drive retention and repeat purchases via lifecycle programs and segmentation.
- Design referral and viral growth mechanisms to boost organic growth.
- Lead A/B testing and segmentation for optimized resource allocation.
- Collaborate across teams to execute lifecycle marketing strategies.
- Use data analysis to uncover insights and propose data-driven solutions.
🎯 Requirements
- 5+ years in internet industry; 3+ years in senior growth roles in ecommerce/fintech.
- Proven track record from zero to a large user base with retention/conversion growth.
- Experience leading growth projects with a systematic framework.
- Strong knowledge of AB testing, funnel analysis, and custom strategies.
- Experience with marketing automation platforms/tools.
- Bilingual English/Arabic for MENA coordination.
🎁 Benefits
- Shape the future with the world's leading blockchain ecosystem.
- Collaborate with world-class talent in a flat, global organization.
- Tackle autonomous, fast-paced projects in an innovative environment.
- Career growth and continuous learning opportunities.
- Competitive salary and company benefits.
- Work-from-home arrangement; remote options may vary.
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