Own full user journey from activation to retention and reactivation.
Write copies, configure layouts, deploy EDMs, push and SMS flows.
Source and negotiate co-branded partnerships; manage URU referrals; monitor funnel.
Own promo framework: model lift, ROI, audit funnel for gaps.
Run RFM analysis; design landing pages; build dashboards and insights.

🎯 Requirements

2-3 years in growth/lifecycle/CRM marketing in consumer apps.
RFM modeling, cohort analysis, and retention funnel management.
CRM and marketing automation tools for push, SMS, EDM.
CMS for landing pages, automation, tracking.
Ability to read and interpret data independently.
Thrives in fast-paced, scrappy environments.

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