Related skills
gaming performance marketing user acquisition google ads mobile apps📋 Description
- Own day-to-day UA strategy across paid channels (Meta, Google, TikTok).
- Plan, launch, and optimize campaigns to drive installs, registrations, purchases.
- Build and maintain a testing roadmap across targeting, creatives, and bidding.
- Monitor campaigns daily; optimize budgets, creatives, audiences, and bids.
- Collaborate with Creative/Design teams to brief and iterate ad creatives.
- Collaborate with Product/Analytics to ensure tracking and end-to-end measurement.
🎯 Requirements
- 3+ years in User Acquisition / Performance Marketing / Paid Media, in gaming or mobile apps.
- Hands-on with Meta Ads Manager, Google Ads/YouTube, and TikTok Ads.
- Strong knowledge of CPA, ROAS, CAC, LTV, conversions, and funnel analysis.
- Excel/Google Sheets skills; comfortable with dashboards and reporting.
- Excellent communication and stakeholder management; align cross-functional teams.
- Organized, self-directed; able to manage multiple campaigns.
🎁 Benefits
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- Personalized career roadmap and development opportunities
- Privacy notice and data privacy contact email
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