The HVAC Sales Manager is responsible for leading, developing, and managing the residential sales team to achieve revenue, profitability, and performance goals. This role focuses on coaching Comfort Advisors, improving close rates, overseeing job accuracy, and ensuring a world-class customer experience throughout the sales journey. The ideal candidate is a results-driven leader who thrives in a fast-paced home-services environment.
Key Responsibilities Sales Leadership & Coaching -
Lead, train, motivate, and mentor Comfort Advisors to hit monthly and annual revenue targets.
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Conduct regular ride-alongs, onsite audits, and coaching sessions.
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Develop individual sales improvement plans to support underperforming reps.
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Provide consistent feedback on presentation skills, communication, and closing techniques.
Performance Management -
Set clear KPIs for close rates, average tickets, revenue, and financing utilization.
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Track, analyze, and report weekly sales performance to leadership.
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Monitor job costing accuracy and gross margin targets.
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Implement strategies to increase conversion and reduce cancellations.
Training & Development -
Facilitate onboarding and ongoing training for new advisors.
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Provide coaching on product knowledge, system design, and equipment options.
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Develop and maintain sales scripts and objection handling tools.
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Support cross-training initiatives with Operations and Service.
Customer Experience Oversight -
Ensure exceptional customer satisfaction throughout the sales process.
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Resolve escalated customer concerns professionally and promptly.
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Maintain ethical sales practices and equipment recommendations.
Operational Collaboration -
Partner with Operations, Install, and Dispatch to ensure accurate scheduling.
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Review scopes, equipment selections, accessory recommendations, and pricing.
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Provide feedback to Marketing on lead quality and conversion performance.
Recruiting & Retention -
Participate in hiring, interviewing, and selecting new sales talent.
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Foster a positive, growth-oriented team culture.
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Recognize top performers and promote engagement and accountability.
Lead, train, motivate, and mentor Comfort Advisors to hit monthly and annual revenue targets.
Conduct regular ride-alongs, onsite audits, and coaching sessions.
Develop individual sales improvement plans to support underperforming reps.
Provide consistent feedback on presentation skills, communication, and closing techniques.
Set clear KPIs for close rates, average tickets, revenue, and financing utilization.
Track, analyze, and report weekly sales performance to leadership.
Monitor job costing accuracy and gross margin targets.
Implement strategies to increase conversion and reduce cancellations.
Facilitate onboarding and ongoing training for new advisors.
Provide coaching on product knowledge, system design, and equipment options.
Develop and maintain sales scripts and objection handling tools.
Support cross-training initiatives with Operations and Service.
Ensure exceptional customer satisfaction throughout the sales process.
Resolve escalated customer concerns professionally and promptly.
Maintain ethical sales practices and equipment recommendations.
Partner with Operations, Install, and Dispatch to ensure accurate scheduling.
Review scopes, equipment selections, accessory recommendations, and pricing.
Provide feedback to Marketing on lead quality and conversion performance.
Participate in hiring, interviewing, and selecting new sales talent.
Foster a positive, growth-oriented team culture.
Recognize top performers and promote engagement and accountability.
Qualifications -
3–5+ years of management or leadership experience in residential HVAC sales.
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Strong understanding of home-service sales cycles, financing, and system design.
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Proven track record of hitting and exceeding sales goals.
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Excellent communication, leadership, and influencing skills.
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Ability to read and interpret equipment proposals and job scopes.
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Experience with ServiceTitan (preferred), or similar CRM.
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Ability to work flexible hours during peak season.
3–5+ years of management or leadership experience in residential HVAC sales.
Strong understanding of home-service sales cycles, financing, and system design.
Proven track record of hitting and exceeding sales goals.
Excellent communication, leadership, and influencing skills.
Ability to read and interpret equipment proposals and job scopes.
Experience with ServiceTitan (preferred), or similar CRM.
Ability to work flexible hours during peak season.
Skills & Competencies -
High emotional intelligence and coaching presence
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Strong objection-handling and closing strategies
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Data-driven and comfortable with performance metrics
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Organized with excellent follow-through
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Professional tone and customer-first mindset
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Conflict resolution and problem-solving abilities
High emotional intelligence and coaching presence
Strong objection-handling and closing strategies
Data-driven and comfortable with performance metrics
Organized with excellent follow-through
Professional tone and customer-first mindset
Conflict resolution and problem-solving abilities
Working Conditions -
Primarily in-office with frequent field ride-alongs
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Occasional evenings/weekends during high-volume seasons
Primarily in-office with frequent field ride-alongs
Occasional evenings/weekends during high-volume seasons
Compensation & Benefits -
Competitive base salary + commission/bonus structure
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Company vehicle or allowance
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Health, dental, and vision insurance
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401(k) with company match
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Paid time off & holidays
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Leadership development and career growth programs
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Company-provided phone/tablet
Competitive base salary + commission/bonus structure
Company vehicle or allowance
Health, dental, and vision insurance
401(k) with company match
Paid time off & holidays
Leadership development and career growth programs
Company-provided phone/tablet
Company Culture
At Ultimate Heating & Air, we believe in:
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Integrity
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Professional development
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Exceptional customer experience
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Training and growing our people
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Teamwork and accountability
We invest in your success — because when our employees grow, our company grows.
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