Senior Marketing Manager, Public Sector

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your mission

We’re looking for a Senior Marketing Manager, Public Sector, who will shape, drive, and execute the marketing strategy for UiPath’s public sector business. You’ll combine industry expertise with marketing acumen to drive awareness, generate demand, accelerate pipeline velocity, and support growth in this high-impact segment.

What you'll do at UiPath

• Own and drive the marketing strategy for UiPath’s public sector segment, aligning with sales, partner, and industry leadership to meet revenue and pipeline goals.

• Lead demand generation programs designed to build awareness, support the creation of new opportunities, and accelerate pipeline for federal, state, and local government accounts.

• Plan and execute integrated campaigns (digital, events, content, thought leadership, and field programs) that target the unique priorities of public sector decision-makers.

• Develop positioning and messaging that resonates with government audiences, showcasing UiPath’s impact on mission outcomes, efficiency, compliance, and citizen experience.

• Partner with sales and alliances support co-marketing campaigns, pipeline acceleration initiatives, and joint programs with strategic partners and systems integrators.

• Drive high-impact events and sponsorships (conferences, roundtables, webinars, roadshows), ensuring UiPath has a strong presence and measurable contribution to demand and pipeline.

• Collaborate cross-functionally with product marketing, PR/communications, and demand generation to deliver consistent storytelling and amplification across channels.

• Measure and report rigorously on campaign performance, pipeline impact, and ROI to inform investment decisions and drive continuous improvement.

• Stay ahead of industry trends in government digital transformation, automation, and AI adoption to guide messaging and thought leadership.

What you'll bring to the team

• 7–10 years of B2B marketing experience, with at least 3+ years in public sector marketing (federal is a must) and 2+ years working for a tech/software company.

• Proven success in designing and executing integrated marketing campaigns that drive measurable demand generation, pipeline creation, and revenue impact.

• Deep understanding of the public sector buying cycle, procurement processes, and compliance considerations.

• Experience with digital marketing channels, field marketing, demand generation, and partner co-marketing.

• Strong written and verbal communication and storytelling skills, with the ability to influence stakeholders and simplify complex technology.

• Analytical mindset with the ability to interpret data, measure performance, and optimize programs based upon KPIs.

• Collaborative team player who thrives in a fast-paced, global, high-growth environment.

• Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense etc.).

#LI-KS6

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.