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Truv

Marketing & Data Analyst

Fully Remote Marketing
Added
19 days ago
Location
Type
Full time
Salary
Not Specified

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Related skills

hubspot pipedream clay zapier ai tools

About Truv

Truv is transforming the financial data industry with a secure and real-time API platform for payroll account access. Our technology streamlines income and employment verification, direct deposit switching, and more—eliminating outdated processes and unlocking greater financial opportunities. Backed by $30M from top investors like Kleiner Perkins and NYCA, we’re disrupting a $2B legacy market with cutting-edge innovation and a customer-first approach. Our leadership team brings expertise from industry giants like Apple, Carta, Venmo, MX, and Okta, driving the future of financial data access.

About the Role

We’re looking for aMarketing & Data Analystwho will take full ownership of marketing and go-to-market analytics. Your mission will be to cover all go-to-market processes with clear metrics, build a unified picture of marketing performance, and transform data into actionable insights. You’ll work directly with marketing, sales, and go-to-market teams, ensuring that every initiative is measurable, optimized, and automated where possible.

This role is ideal for someone who thrives at the intersection of marketing strategy, analytics, and process automation — with a strong ability to connect data to business outcomes.

What You'll Do

  • Measure and monitorall marketing and go-to-market activities, defining key metrics for awareness, acquisition, conversion, and retention.
  • Analyze marketing, sales and other datato identify trends, gaps, and opportunities.
  • Automate reporting and workflowsusing HubSpot and tools like Pipedream, Clay and etc..
  • Optimize go-to-market processesbased on data insights to improve efficiency, conversion, and ROI.
  • Integrate and maintain data pipelinesfrom multiple marketing and sales sources.
  • Collaborate cross-functionallywith marketing, sales, and product teams to ensure data-driven decision-making.
  • Create dashboards and reportsfor leadership to track performance in real time.

    • Who You Are

  • 5+ years of experience inanalytics(marketing, go-to-market, or sales data in B2B).
  • Proven experience working withmarketing analytics, go-to-market metrics, sales funnel analysis, marketing attribution models, churn prediction and etc..
  • Hands-on experience withHubSpot(analytics, workflows, API-level integrations).
  • Skilled indata visualizationand dashboard creation.
  • Comfortable withautomation and no-code/low-code tools(Pipedream, Clay, Zapier) would be huge plus.
  • Active user ofAI tools and LLMs(e.g., ChatGPT, Claude, prompt engineering for analytics and automation).
  • Strong understanding ofB2B processes— ideally with experience both in startups and big companies.
  • Analytical mindset with strong business acumen.
  • Self-starter with ownership mentality.

    • Benefits

  • Fully remote work.
  • Competitive salary and equity package.
  • Flexible time off.
  • Work with cutting-edge technology and innovative customers.
  • Opportunity to shape the future of financial data access.

    • Additional Information

    We are an equal opportunity employer committed to diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.

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