Senior Meta Ads Performance Marketing Specialist - Advertising

About Truelogic

At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals.

Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference.

By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future.

Our Client

This client believes that as customers move online, brand coverage, social media presence, and overall lifestyle affinity win the day. Now brands of any size can expand their reach to a national or international stage.

Job Summary

We're seeking a high-level Meta Ads Specialist to lead the advertising strategy for a new global ecommerce venture focused on D2C home decor for European football fans. You will be responsible for designing and executing Meta (Facebook + Instagram) ad campaigns using AI-enhanced targeting, optimized for conversion across highly passionate, remote fanbases.

This is a hands-on role. You will operate initially as a contributor reporting to the head of the 2-person area while laying the groundwork to grow and lead a team in the near future. Strong management skills are a must, even if the current team is a team of one.

Responsibilities

• Set up and manage Meta ad campaigns focused on ROAS.

• Use Meta's AI tools to hyper-target niche audiences.

• Run simulations to test reach and ad performance across multiple regions.

• Provide reports, insights, and ad spend guidance to strategic leadership.

• Collaborate with content and product teams to align on ad creatives and assets.

Qualifications and Job Requirements

• 5+ years of Meta Ads experience.

• Deep understanding of Meta's evolving AI-based targeting tools.

• Experience in e-commerce and/or D2C campaigns.

• Self-starter capable of building, executing, and optimizing solo.

• Strong communication and stakeholder management skills.

• Bonus: Experience targeting audiences in Europe, LATAM, and Asia.

What We Offer

• 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection.

• Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings.

• Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed.

• Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock.

• Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.

Why You’ll Like Working Here

• A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally.

• Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America.

• Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field.

Apply now!