Mission: Ensure operational excellence and data integrity in hands-on activation.
Complete campaign builds per Media Plan; upload/assign creatives per SLA.
Implement tracking pixels and UTMs for accurate tracking.
Daily spend updates in the master budget (EOM Actuals).
Monitor daily pacing and identify performance delivery anomalies.
Use AI to automate nomenclature and performance summaries; stay updated on platform changes.

🎯 Requirements

Technical Skills: Deep understanding of account, campaign, and targeting hierarchy.
Certifications: Google Ads (Video/Display) and Meta Blueprint.
Pixels and conversion tracking implementation.
Platform Proficiency: Meta Ads Manager, TikTok Ads, YouTube, DV360, Google Ads.
Data and AI: Monitor pacing and summaries; stay current with platform updates.

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