Develop omnichannel trade marketing plans to drive awareness and engagement in UK & Ire.
Localise global marketing assets to fit regional trends and retail needs.
Collaborate with Brand Marketing and Commercial teams to enhance WHOOP branding in UK & Ire.
Brief, create and deploy POS materials, in-store displays, and digital activations.
Develop and manage training for retail staff to boost product knowledge.
Use data to analyze campaigns and optimise for future success.
Plan and execute trade events, activations, and launches to boost visibility and sell-through.
Monitor account activity with insights to inform trade marketing and ROI.
Manage budgets and vendors to ensure high-quality campaigns.
Collaborate with EU Trade Marketing Lead to derive insights on EU markets.
Partner with Sales, Brand Marketing, VM, and Creative to deliver integrated campaigns.
Build relationships with regional clusters to align ops, marketing, product and finance.

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