Market Director

ThreeFlow is looking for teammates who are naturally curious and love to ask questions, even when it means questioning industry standards. We cultivate an inclusive culture where everyone can contribute, grow, and feel valued.

We are seeking a results-driven Market Director to join our sales team. Reporting to the Head of National Sales, you will be responsible for building your own pipeline and developing and nurturing relationships with benefits brokers, insurance carriers and other key partners within a specified geographic territory. You will sell our market-leading benefits placement solution, ensuring brokers and carriers understand the value and benefits of our platform to improve their service offerings to clients. You will also partner cross-functionally with our client experience team and be responsible for building out a territory portfolio management plan that accelerates the acquisition and adoption of the ThreeFlow product in your region.

This position is based remotely within the US. Travel to client meetings and industry events within the assigned territory is required up to 25% of the time.

1. Prospecting and Lead Generation

• Identify, target, and engage with benefits brokers through various channels (cold calling, email campaigns, networking, social media, in-person meetings, demos, industry and local events, etc.).

• Maintain a pipeline of qualified leads and opportunities and systematically move them through the sales funnel.

• Maintain strong visibility & presence within the respective geography.

2. Relationship Development

• Build and maintain strong, long-lasting relationships with benefits brokers, understanding their business needs and challenges to position ThreeFlow as the best fit.

• Regularly meet with brokers to ensure satisfaction and expansion of our product.

3. Sales Strategy and Execution

• Develop and execute a strategic sales plan for the assigned territory to achieve or exceed sales targets.

• Conduct detailed product demonstrations and presentations to benefits brokers, highlighting key features and benefits.

• Negotiate and close sales agreements, ensuring mutual satisfaction and adherence to company policies.

4. Market and Product Knowledge

• Stay informed about industry trends, market conditions, and competitors’ products.

• Continuously update knowledge of our benefits placement solution, including new features and enhancements.

5. Collaboration and Reporting

• Partner with cross-functional teams, including marketing, client experience, and product development, to drive sales, manage client accounts, and ensure broker needs are met.

• Maintain accurate records of all sales activities and client interactions in Salesforce.

• Prepare regular sales reports and forecasts for management.

• 6+ years of experience in enterprise technology and/or group benefits sales with a strong track record of exceeding goals, ideally at companies within the employee benefits ecosystem, including but not limited to: general agencies, agency management systems, benefits administration technology, or in a tech/SaaS company selling to benefit brokers and/or carriers.

• Proven ability to lead prospects through consultative sales cycles that align with their business needs and goals.

• Deep knowledge of the benefits brokerage ecosystem and placement solutions, with existing relationships at key broker firms a plus.

• Ability to build territory and account-based sales growth plans, present out to peers and executive leaders, and execute on the named strategies.

• Confident running technology demos and communicating the value of tech-enabled solutions to both technical and non-technical audiences.

• Excellent interpersonal and communication skills with a talent for building trust-based client relationships.

• Self-sufficient and entrepreneurial, with a demonstrated ability to thrive in fast-paced, ambiguous environments and drive initiatives independently.

• Proficient in Salesforce, Gong, and common platforms like Slack and Google Drive.

• Comfortable with technology and quick to learn new tools that support productivity and collaboration.

• Familiarity with sales qualification frameworks MEDDICC or MEDDPICC is a plus.