Senior Digital Demand Specialist

Overview

TextUs is seeking a Senior Digital Demand Specialist to lead and scale our digital demand generation programs. You will own the end-to-end lifecycle of demand initiatives across paid media, email, SEO, and content-driven campaigns, employing a data-driven approach to grow our pipeline and revenue.

Responsibilities

• Develop and execute integrated demand generation campaigns across paid search, social, email, and partnerships.
• Collaborate with marketing and sales to define ICPs, messaging, and lead scoring.
• Build attribution models, measure ROI, and optimize funnel performance from awareness to closed won.
• Manage budgets, forecast performance, and create dashboards to monitor channel health.
• Test, iterate, and optimize creative assets, landing pages, and CTAs to improve conversion rates.
• Mentor junior team members and contribute to overall growth strategy.

Requirements

• 5+ years of experience in demand generation, digital marketing, or growth roles.
• Proven track record in B2B demand generation and pipeline creation.
• Deep experience with paid media (Google Ads, Meta/LinkedIn), analytics (GA4), and attribution.
• Familiarity with CRM/marketing automation platforms (HubSpot, Salesforce).
• Strong analytical skills; SQL knowledge is a plus.
• Excellent communication and cross-functional collaboration abilities.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and equity where applicable.
• Comprehensive health/dental/vision coverage.
• Flexible remote-friendly work arrangement and generous PTO.
• Professional development and career growth opportunities.