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SEO Manager (B2B SaaS, US Market)

Hybrid Marketing
Added
12 days ago
Location
Type
Full time
Salary
Not Specified

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Related skills

ahrefs screaming frog clearscope gsc jetoctopus

Text is an AI-first customer service platform. We’re hiring a pipeline-driven

SEO Manager to own organic growth for the US market across both classic SEO and the new frontier —

GEO/AEO for AI Overviews and answer engines.

Apply if you’re hungry to win, self-directed, and wired to scale. You’ll bootstrap fast by leveraging the reach of our existing properties —

text.com, livechat.com, chatbot.com, helpdesk.com (and 50+ more) — to capture demand, create new demand, and turn visibility into traffic, traffic into leads, and leads into revenue.

What you’ll do

  • Own the US-focused organic strategy across SEO and GEO/AEO: win in Google/Bing SERPs, AI Overviews, and answer engines (e.g., ChatGPT/Perplexity/Copilot) with measurable pipeline goals.
  • Map demand by intent and persona and build topic clusters, entity maps, and a quarterly roadmap tied to buying stages.
  • Help us build answer-first pages LLMs and humans cite.
  • Programmatic SEO at quality without thin or duplicative content.
  • Secure and sustain AI Overview presence: identify opportunities, adapt page structures, and monitor citations/coverage.
  • Implement robust structured data (JSON-LD) and maintain content-schema parity.
  • Guard technical health: crawlability, indexation, internal linking, canonicals, JS rendering, Core Web Vitals, sitemaps, robots, redirects, pagination, index bloat.
  • Strengthen entity/brand signals for knowledge graphs: consistent naming, sameAs profiles, author pages, digital PR mentions.
  • Help us run ethical authority building and digital PR: thought-leadership placements, data studies, partner co-marketing, unlinked-mention reclamation.
  • Help us own review/directory ecosystems (G2, Capterra, Gartner Peer Insights): category fit, profile completeness, and high-quality reviews.
  • Partner with PMM, Growth, and ABM on SERP coverage (ads + organic + AIO), landing pages, and programs that lower CAC.
  • Report what matters: dashboards that connect organic to MQL/SQL/pipeline/ARR; share-of-voice and AIO presence tracking.
  • Scale impact via our product network (text.com, livechat.com, chatbot.com, helpdesk.com, and more): cross-site internal links, hub-and-spoke structures, and consistent schema/information architecture.
  • GitHub commits/edits/improvements
  • Overseeing 50+ domains of various strength (several of them DR=90+)
  • Suggest/collaborate/run R&D projects in SEO and GEO/AEO

    • What good looks like (first 90 days)

  • Ship a US-focused organic strategy and scorecard tied to pipeline targets, including GEO/AEO objectives.
  • Complete tech and content audits; fix critical blockers (CWV, rendering, index bloat) and stand up high-leverage internal linking.
  • Launch GEO/AEO monitoring, secure first AI Overview citations/mentions, and document winning patterns.
  • Roll out structured data coverage across priority templates with validation and change-management.
  • Publish programmatic template(s) and 5–10 high-intent pages that convert.
  • Stand up dashboards (GA4, GSC, rank/SOV, AIO presence) and a weekly experiment cadence.

    • Required experience

  • No less than 4–8 years of hands-on SEO for B2B SaaS targeting the US market, accountable for pipeline — not just traffic.
  • Proven wins in non-brand growth, programmatic SEO, and converting high-intent pages (pricing, demo, comparisons).
  • Demonstrated GEO/AEO experience: understanding AI Overviews/answer engines and how to earn/retain citations.
  • Strong technical SEO (rendering, CWV, canonicals, log-files), structured data, and internal linking architecture.
  • Comfortable with analytics (GA4, GSC, Looker Studio), experimentation, and tying work to MQL/SQL/opportunity/ARR.
  • AI-assisted workflows: prompt craft, quality control, originality checks, and fact-checking standards.
  • Ability to self-direct and own outcomes in partnership with other teams.

    • Skills and traits we value

  • Results-obsessed and owner mindset — you set goals, ship fast, and learn even faster.
  • Pioneer’s curiosity about market and SERP shifts; you stay on top and try new patterns before they’re mainstream.
  • Scale thinking: systems, templates, and automation over one-offs.
  • Editorial rigor: clarity, accuracy, sourcing, and brand voice.
  • Structured problem-solving and crisp communication with technical and non-technical stakeholders.

    • Tools you’ll likely use here

  • SEO/Research: Ahrefs, GSC, Keyword Insights/AlsoAsked, Clearscope/Surfer, Screaming Frog/JetOctopus/Oncrawl.
  • GEO/AEO & SERP intel: visibility monitors, custom scrapes, Perplexity/Bing/Google labs tracking.
  • Analytics/Reporting: GA4, Looker Studio/Tableau; UTM hygiene; SQL/BigQuery a plus.
  • Perf/Tech: PageSpeed Insights, WebPageTest, log-file tools; GTM; schema testers/validators.
  • CMS/Dev: Statamic/WordPress; HTML/Markdown/Git flows.

    • Nice to have

  • Experience with ABM alignment and lifecycle programs.
  • Integrations/API/docs SEO, marketplaces, and developer content.
  • Digital PR network and data-journalism chops.
  • Internationalization strategy and hreflang.
  • Comfort reading JS and debugging SPA rendering.

    • Success metrics (owned/influenced)

  • US pipeline from organic (MQLs, SQLs, opps, ARR).
  • Share of voice on ICP topics and categories (brand + non-brand).
  • AI Overview / answer-engine presence and citations that drive qualified traffic.
  • Conversion rates for demo/trial/pricing and comparison pages.
  • Coverage & depth across integrations/use cases/alternatives; content freshness and decay control.
  • Technical health: Core Web Vitals, index hygiene, internal linking, structured data coverage.
  • Authority growth: high-fit referring domains, review velocity/quality (G2/Capterra), and entity/knowledge-graph strength.

    •

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