Related skills
google tag manager ga4 conversion tracking server-side tagging meta conversions api📋 Description
- Audit and fix tracking across pixels, CAPI, GTM, and conversions.
- Diagnose data gaps between ad reporting, GA4, and CRM.
- Set up server-side tracking for reliable, privacy-safe data.
- Build PPC campaigns across Google Ads, LinkedIn, Meta, and X.
- Design account architectures with segmentation and brand alignment.
- Run A/B tests on creatives, copy, audiences, and landing pages.
🎯 Requirements
- Hands-on with Meta Conversions API (CAPI), Google Ads, LinkedIn, X pixel.
- Proficiency with GTM: containers, triggers, data layer, and events.
- Diagnose pixel/tracking failures with DevTools, GTM Preview, Meta Test, and Google Tag Assistant.
- Experience with server-side tagging or server-side GTM is a strong plus.
- Familiarity GA4 event model, DebugView, cross-platform attribution; GDPR/ePrivacy.
- 3+ years PPC across Google, Meta, LinkedIn, and X; strong analytical skills.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!