Define how GTM platforms connect across the lifecycle from lead to renewal.
Translate business strategy into scalable designs across Salesforce, marketing automation, CS, and data/AI.
Lead architecture for Salesforce, marketing automation, CS platforms, and support tooling.
Collaborate with engineering, product, operations, and data teams to ensure buildable, durable designs.
Move faster with fewer handoffs while maintaining data quality and system integrity.
Balance speed with long-term scalability and data governance.

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