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demand generation marketing analytics digital marketing b2b marketing kpis๐ Description
- Lead Revenue Marketing in France, driving data-driven pipeline generation.
- Manage a team of four across events, demand generation and digital channels.
- Align programs with revenue priorities with local commercial teams.
- Collaborate with GTM teams (SDR, Sales, Partnerships, Account Management) on strategic accounts.
- Plan and optimize multi-channel programs across events, digital campaigns and partnerships.
- Define KPIs and ROI to ensure measurable pipeline contributions.
๐ฏ Requirements
- 5+ years in B2B marketing, ideally tech fintech or payments.
- Experience leading and developing marketing teams.
- Strong experience across demand generation, events and digital marketing.
- Proven ability to translate commercial priorities into impactful marketing initiatives.
- Strong analytical mindset with focus on ROI and performance metrics.
- Fluent English and French; excellent communication and stakeholder management.
๐ Benefits
- Inclusive culture with explicit DEI commitments.
- Paris office with in-person collaboration in an office-first environment.
- Opportunities for career growth and cross-market impact.
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