Related skills
storytelling partnerships cross-functional collaboration talent strategy cultural marketing📋 Description
- Define and lead WHOOP’s culture and lifestyle strategy to expand brand relevance beyond sports.
- Build and activate talent, creators, and cultural partners across wellness, thought leadership, entertainment, business, and lifestyle.
- Manage partnerships with top talent across fashion, music, medical, and wellness.
- Develop narratives translating WHOOP data and member behavior into storytelling.
- Partner cross-functionally with Product, Brand, Comms, Social, and Content teams to deliver integrated campaigns.
- Identify and lead cultural moments, partnerships, and activations at the frontier of human performance and lifestyle.
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