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crm analytics salesforce sales enablement trainingMeet Synthesia We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s, and more. Readstories from happy customers
and what1,200+ people say on G2.
In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook. Role Overview The Senior Manager of SDR Enablement owns the strategy, execution, and continuous improvement of enablement programs for the global SDR organization. This role ensures SDRs have the skills, messaging, processes, and tools they need to generate high-quality pipeline, execute world-class outbound, and deliver consistent, high-impact prospect experiences.
Reporting to the Head of Revenue Enablement, this role requires strategic thinking, strong field alignment, and the ability to influence senior leadership. You will operate at both a strategic and hands-on level—designing programs, embedding them into daily workflows, and ensuring they drive measurable improvement in SDR productivity and pipeline creation.
You’ll partner closely with Sales Development leadership, Sales Leadership, RevOps, Product, and PMM to optimize the top of the funnel, strengthen outbound motions, and support SDR performance across all key metrics. While initially an individual contributor role, it will scale into a leadership role as the company grows.
Key Responsibilities Cross-Functional Alignment - Partner with CRO, SDR Leadership, AE Leadership, RevOps, Product, and PMM to ensure tight alignment with GTM priorities.
- Act as a strategic advisor on SDR performance, pipeline quality, and field readiness.
- Work directly with SDR and Sales leaders to design programs that improve outreach quality, messaging consistency, and prospect engagement.
Strategy & Program Execution - Build and execute a global SDR enablement strategy aligned to pipeline goals and revenue targets.
- Implement and drive adoption of outbound frameworks, messaging playbooks, qualification standards, and conversion best practices.
- Develop onboarding, ongoing training, and continuous skill development for SDRs at all levels.
Field Engagement & Process Optimization - Join SDR calls, review messaging, and shadow outbound motions to identify gaps and opportunities.
- Build playbooks for outbound prospecting, inbound qualification, objection handling, and handoff excellence.
- Standardize best practices for sequencing, messaging, persona targeting, and multi-channel outreach.
Tools, AI & Automation - Partner with RevOps/Sales Ops to optimize the SDR tech stack, ensuring workflows are efficient and intuitive.
- Drive adoption of SDR tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator, Gong).
- Identify and implement AI and automation opportunities that increase SDR productivity and reduce manual work.
Measurement & Insights - Analyze SDR performance data to diagnose skill gaps and program opportunities.
- Use activity, conversion, and pipeline metrics to inform enablement recommendations.
- Continuously refine training and reinforcement programs based on behavior change and outcomes.
Experience Requirements - 7–10 years in SDR enablement, sales enablement, SDR leadership, or similar revenue-facing roles.
- Experience implementing outbound methodologies and driving adoption across global SDR or sales teams.
- Strong background in SDR onboarding, skills training, messaging development, and process optimization.
- Proficiency with SDR tech stacks and enablement platforms (e.g., Outreach, Sales Navigator, Salesforce, LinkedIn).
- Demonstrated ability to influence senior leaders and drive alignment on complex cross-functional initiatives.
- Experience in fast-paced, high-growth environments.
- Comfortable building from scratch with a proven ability to scale programs over time.
Salary: We are targeting a salary of $120,000-$160,000 depending on experience
We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s, and more. Readstories from happy customers
and what1,200+ people say on G2.
In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook. Role Overview
The Senior Manager of SDR Enablement owns the strategy, execution, and continuous improvement of enablement programs for the global SDR organization. This role ensures SDRs have the skills, messaging, processes, and tools they need to generate high-quality pipeline, execute world-class outbound, and deliver consistent, high-impact prospect experiences.
Reporting to the Head of Revenue Enablement, this role requires strategic thinking, strong field alignment, and the ability to influence senior leadership. You will operate at both a strategic and hands-on level—designing programs, embedding them into daily workflows, and ensuring they drive measurable improvement in SDR productivity and pipeline creation.
You’ll partner closely with Sales Development leadership, Sales Leadership, RevOps, Product, and PMM to optimize the top of the funnel, strengthen outbound motions, and support SDR performance across all key metrics. While initially an individual contributor role, it will scale into a leadership role as the company grows.
Key Responsibilities Cross-Functional Alignment- Partner with CRO, SDR Leadership, AE Leadership, RevOps, Product, and PMM to ensure tight alignment with GTM priorities.
- Act as a strategic advisor on SDR performance, pipeline quality, and field readiness.
- Work directly with SDR and Sales leaders to design programs that improve outreach quality, messaging consistency, and prospect engagement.
- Build and execute a global SDR enablement strategy aligned to pipeline goals and revenue targets.
- Implement and drive adoption of outbound frameworks, messaging playbooks, qualification standards, and conversion best practices.
- Develop onboarding, ongoing training, and continuous skill development for SDRs at all levels.
- Join SDR calls, review messaging, and shadow outbound motions to identify gaps and opportunities.
- Build playbooks for outbound prospecting, inbound qualification, objection handling, and handoff excellence.
- Standardize best practices for sequencing, messaging, persona targeting, and multi-channel outreach.
- Partner with RevOps/Sales Ops to optimize the SDR tech stack, ensuring workflows are efficient and intuitive.
- Drive adoption of SDR tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator, Gong).
- Identify and implement AI and automation opportunities that increase SDR productivity and reduce manual work.
- Analyze SDR performance data to diagnose skill gaps and program opportunities.
- Use activity, conversion, and pipeline metrics to inform enablement recommendations.
- Continuously refine training and reinforcement programs based on behavior change and outcomes.
- 7–10 years in SDR enablement, sales enablement, SDR leadership, or similar revenue-facing roles.
- Experience implementing outbound methodologies and driving adoption across global SDR or sales teams.
- Strong background in SDR onboarding, skills training, messaging development, and process optimization.
- Proficiency with SDR tech stacks and enablement platforms (e.g., Outreach, Sales Navigator, Salesforce, LinkedIn).
- Demonstrated ability to influence senior leaders and drive alignment on complex cross-functional initiatives.
- Experience in fast-paced, high-growth environments.
- Comfortable building from scratch with a proven ability to scale programs over time.
Salary: We are targeting a salary of $120,000-$160,000 depending on experience
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