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forecasting pricing subscription churn ltv📋 Description
- Own subscription business performance, revenue growth, profitability targets.
- Define multi-year strategy across B2C with expansion into B2B.
- Lead pricing, packaging, monetization, and offer architecture.
- Build financial models, forecasts, and scenario planning.
- Oversee end-to-end subscriber lifecycle and paywall optimization.
- Collaborate with Editorial, Product, Finance, Legal to scale revenue.
🎯 Requirements
- Significant experience in subscription-driven businesses.
- Proven growth of subscription revenue.
- Deep KPI knowledge: conversion, churn, ARPU, LTV, CAC.
- Experience with both B2C and B2B models.
- Strong knowledge of paywalls and content value exchange.
- Financial fluency with forecasting and profitability modeling.
- Experience managing direct reports and cross-functional teams.
- Familiarity with billing/paywall platforms (Stripe, Recurly, Piano, Zuora).
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