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b2b saas positioning ai enablement📋 Description
- Own positioning, value messaging, and GTM plans for AI-powered services.
- Translate AI capabilities into narratives for creative/marketing teams.
- Partner with AI Consulting, AI Creative, Product, and TPD to align messaging with use cases.
- Collaborate with Content Marketing to create assets for education and adoption.
- Work with Enablement and Customer Success to train Sales and CS on AI offerings.
- Support launches and enhancements with customer insights and competitive context.
- Partner with Customer Marketing to drive adoption across the lifecycle.
- Track adoption, feedback, and market signals to refine messaging.
🎯 Requirements
- 3–5 years in product marketing or related GTM role, ideally in B2B SaaS or martech.
- Strong understanding of how AI reshapes creative/marketing workflows.
- Excellent communication; simplify complex concepts into clear messaging.
- Experience cross-functional with Product, Creative, Sales, and CS.
- Comfort operating in ambiguity and driving alignment in fast-moving envs.
- Customer-centered mindset with clarity, usefulness, and adoption.
- Prefer AI-enabled creative tools or services experience.
- Background supporting training, enablement, or adoption programs.
- Bonus: prior experience in creative or agency-adjacent environments.
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