Head of Consumer Marketing, Link

Overview

Stripe is seeking a seasoned Head of Consumer Marketing for Link to lead the global consumer marketing strategy for Link. In this role you will shape brand, messaging, and demand generation across regions, drive alignment with product, growth, and partnerships, and build a high-performing marketing organization.

Responsibilities

• Define and execute a comprehensive consumer marketing strategy for Link that grows adoption and retention
• Lead brand strategy and voice across channels including product marketing, performance, and growth initiatives
• Own demand generation, acquisition, activation, and lifecycle marketing for Link
• Partner with product, growth, design, data, and sales to align goals and optimize performance
• Build and manage a high-performing team, budget, and operating cadence
• Define metrics and reporting to measure impact and iterate quickly

Qualifications

• Minimum 10 years in consumer or product marketing with leadership experience
• Strong track record in growth marketing for SaaS or fintech products
• Experience scaling marketing programs globally across multiple regions
• Excellent leadership, communication, and collaboration skills
• Data-driven decision making and proficiency with marketing analytics

About Stripe

Stripe builds financial infrastructure for the internet. We value curiosity, pragmatic experimentation, and collaboration.