Field Marketing Manager, Japan

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

Our Japan Marketing team's mission is to engage key audiences through impactful and relevant marketing campaigns and events, driving growth in the adoption of Stripe's solutions. We are a sales-aligned team, closely partnering with the Japan GTM organization, including Sales, Sales Development, Solutions Architects, Partnerships, and more. Our work spans all customer segments and every stage of the customer lifecycle. Joining the Japan team offers a fantastic opportunity to make a real impact on our business in Japan.

What you’ll do

We’re looking for a creative and results-oriented Field Marketing Manager to join our Japan Marketing team. In this role, you'll own the strategy and execution of our Velocity, Startup, and Platform programs in the Japanese market, driving initiatives that align with our demand pod priorities and help grow our business pipeline.

You'll spend 50% of your time designing and executing impactful event programs (excluding partners) to enhance Stripe’s presence among B2B audiences. The other half will focus on supporting our Velocity segments—Startup, SSMB, and Commercial—along with Platform-led initiatives to accelerate pipeline generation, expand our reach in high-growth customer groups, and strengthen our overall go-to-market strategy in Japan through both online and offline event tactics.

You’ll create exceptional in-person experiences while bringing creativity, operational rigor, and data-driven thinking to each program. As an early member of the Japan Marketing organization, this is a unique chance to shape our event strategy and make a meaningful impact on Stripe’s growth in Japan.

• Lead the production of in-person and virtual events in Japan—covering third-party and Stripe-led flagship programs—from concept to completion (excluding Enterprise-focused tactics). This involves identifying market opportunities, defining strategy and success metrics, assembling cross-functional teams, managing vendors, sourcing diverse speakers, developing runbooks, applying data-driven insights, and measuring outcomes.
• Drive dedicated offline and online events for the Velocity segment (Startup, SSMB, and Commercial), creating scalable and repeatable programs that accelerate the pipeline, expand reach, and deliver tailored value to high-growth audiences.
• Partner closely with global and regional demand pod teams, including Demand Generation, Product Marketing, and Marketing Services, to develop world-class events tailored to the Japanese market.
• Collaborate deeply with Japan Sales, SDR, and Professional Services teams to enhance the event program’s impact—driving new leads, accelerating the pipeline, nurturing existing prospects, and reaching new segments across Startup, Commercial, and Platform audiences.
• Embed data-driven insights throughout the full event lifecycle, from strategic pre-planning and audience targeting to performance analysis and post-event reporting.
• Develop new event concepts, formats, and operational processes that reflect both global best practices and local market needs—ensuring consistency, creativity, and high-quality execution across all touchpoints and locations in Japan.
• Refine, systematize, and document event operations to scale Japan’s event playbooks while contributing to global alignment and operational excellence across Stripe’s worldwide events program.

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

• 7+ years of relevant B2B marketing experience in the Japanese Technology market across multiple customer segments including specific experience with localizing global content, event management, field marketing, Account-based marketing and multi-touch campaigns to generate demand.

• Proven track record of defining and executing Japan B2B marketing strategies that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills (both Japanese and English), including being able to convey complex topics with simplicity.

• Experience scaling through/and or leveraging agency and contractor resources.
• Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing, and email marketing tactics and technology, as well as familiarity with emerging AI technologies such as AI agents, LLM-powered workflows, and AI-driven marketing tools—to enhance targeting, personalization, and operational efficiency.

• A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment.
• Experience marketing B2B cloud services and/or software solutions.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
• Resourceful, creative and dedicated to achieving operational and creative excellence.

• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies.
• Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems.
• Demonstrated success delivering marketing programs with and through consulting and technology partners.