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crm hubspot salesforce marketing automation budgetingπ Description
- Build Cursor's Strategic Events plan, calendar, and budget across conferences
- Manage end-to-end booth and activation build-out with vendors
- Lead onsite execution: logistics, staffing, run-of-show
- Design executive engagement programs: dinners, briefings, roundtables, VIPs
- Coordinate with enterprise sales and SDR for priority accounts and follow-up
- Build and track a pipeline attribution model for events
π― Requirements
- Owned strategic events at a high-growth B2B/enterprise software company with pipeline accountability
- Built booth experiences and executive activations for major conferences
- Operationally excellent β manage multiple events, vendors, stakeholders across time zones
- Revenue marketer mindset: events must drive pipeline and ROI
- Comfortable with CRM/MA tools (Salesforce, HubSpot) to track engagement and measure ROI
- Willing to travel frequently and adapt in fast-paced environments
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