Identify emerging market needs, inflection points, and new monetisation models aligned with corporate strategy
Develop and validate new use cases, vertical plays, and scalable solution concepts
Conduct structured market analysis (TAM, value pools, buying centers, competitive dynamics)
Build and maintain a 12–36 month opportunity pipeline with clear conversion paths into sales
Seed early-stage opportunities through pilots, design partnerships, and proofs of value
Collaborate with Sales, Product, and Engineering to transition mature opportunities into sales motions

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