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product marketing mental health healthcare payer📋 Description
- Lead go-to-market for payer/clinical value products
- Collaborate with product, sales, and marketing teams
- Define messaging, positioning, and value propositions
- Conduct market research and competitive analysis
- Drive demand generation and pipeline through campaigns
- Partner with analytics to measure ROI
🎯 Requirements
- 5+ years product marketing experience
- Healthcare or payer market experience
- Strong written and verbal communication
- Cross-functional collaboration skills
- Data-driven decision making
- Go-to-market strategy and product launches
🎁 Benefits
- Equity compensation
- Medical, Dental, Vision coverage
- HSA / FSA
- 401K
- Work-from-Home stipend
- Therapy reimbursement
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