Related skills
gtm sales enablement messaging packaging pricing📋 Description
- Shape end-to-end positioning, messaging, and competitive strategy for Handshake AI (HAI).
- Drive HAI go-to-market strategy with Product, Sales, and Marketing.
- Own PMM for HAI with Sales; primary contact for lab-facing conversations (value props, pricing, packaging, objections).
- Partner with HAI Product and Sales to influence long-term product and GTM strategy using insights.
- Lead sales enablement for HAI; build assets (playbooks, talk tracks, competitive one-pagers) and training.
- Own GTM performance measurement for HAI; translate data into insights and iterate plays.
🎯 Requirements
- 7+ years of experience in Product Marketing in B2B enterprise environments, including at least 2 years working with Gen AI.
- Ability to influence at all levels, including executive.
- Demonstrated ability to translate technical concepts for diverse audiences.
- Strong project management skills with experience coordinating complex, multi-stakeholder launches.
- Experience with sales enablement, including creating competitive positioning and technical demo materials.
- Excel at 0-to-1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data.
🎁 Benefits
- Equity in a fast-growing company
- 401(k) match and financial coaching
- Paid parental leave and fertility benefits
- Medical, dental, and vision, mental health support
- $500 wellness stipend and $2,000 learning stipend
- SF office: internet, commuting, and free lunch
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