Related skills
machine learning ad tech data pipelines attribution cpm📋 Description
- Phase 0 Validation: onboard 10+ anchor merchants to manual sponsored placements with >15% lift.
- Ad-Tech Architecture & Strategy: Build vs Buy evals across vendors vs internal build.
- MVP Launch & Adoption: lead Self-Serve Sponsored Products MVP to drive revenue.
- Structural Advantage: 100% closed-loop instrumentation from ad impressions to repayment data.
- Marketplace Integrity: keep CTR/Conversion within +/-2% of baseline.
🎯 Requirements
- Proven expertise in retail media and auction dynamics (CPC/CPM).
- Balance ad load with organic conversion to maintain marketplace health.
- Define closed-loop attribution linking impressions to repayment data.
- Experience taking a pilot to a scalable self-serve platform.
- Strategic influence without authority; communicate to C-suite.
- Data-driven with ML/AI for bid prediction and API integration.
🎁 Benefits
- Work on a problem that matters: redefining Colombia’s fintech.
- Be part of something big from the ground up with ownership.
- Unparalleled growth opportunity in a fast-growing fintech.
- Join a world-class team with collaboration at the core.
- Competitive compensation and meaningful equity.
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