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ai programmatic advertising dsp ssp attribution📋 Description
- Own roadmap for SSP integrations and programmatic distribution.
- Build agency GTM foundation: workflow, reporting, campaign mgmt.
- Serve as product SME for Sales/CS/SE; create positioning decks.
- Define measurement/attribution: pixel tracking, view attribution.
- Identify AI-driven capabilities across advertiser experience.
🎯 Requirements
- Programmatic advertising mastery; DSP/SSP, identity resolution.
- GTM enablement: launch readiness; partner with Sales/CS in B2B.
- Measurement depth: attribution, verification, pixel infra, analytics.
- AI and emerging tech awareness: AI-driven optimization and trends.
- Executive communication: data-backed strategy to C-suite; cross-org.
- Experience: 8-10+ years in Product Management, with 4+ years in ad tech/B2B.
🎁 Benefits
- Health coverage, PTO, holidays, parental leave, stock options.
- Wellness programs, learning and development; LinkedIn Learning.
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