Staff Data Scientist, Marketing

📋 Description

• Set 2–3 year marketing measurement roadmap and North Star metrics.
• Build and refine MMM and MTA to quantify marketing ROI.
• Bridge B2B and B2C growth with unified marketing frameworks.
• Lead always-on causal inference and incrementality testing.
• Collaborate with Marketing, Growth, and Finance to translate insights into budget shifts.
• Mentor junior scientists and raise technical standards across Marketing.

🎯 Requirements

• Education: Advanced degree (MS or PhD) in statistics, econ, math, or related field.
• Experience: MS: 10+ years in marketing science/econometrics; PhD: 6+ years.
• Domain: MMM, Incrementality, LTV.
• Technical: Python or R and SQL; production data pipelines; ML modeling.
• Strategic: Ability to influence C-suite and translate stats into business strategy.
• Preferred: Bayesian methods; causal inference libraries; marketplace experience.

🎁 Benefits

• Global benefits: workspace, professional development, caregiving support.
• Family Planning Support.
• Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Comprehensive Medical Benefits & Health Care Spending Account.
• RRSP with matching contributions.