Related skills
r sql python mmm incrementalityπ Description
- Own the development of measurement methods to show ad value across the funnel.
- Design, implement, and validate causal inference methods for incrementality and lift measurement.
- Ensure scientific rigor by mitigating bias, imbalance, and under-power.
- Influence Ads Product & Engineering to define measurement roadmap and integrate science into products.
- Collaborate with internal/external measurement partners (clean rooms, APIs, MMM, MTA) to design joint solutions.
- Define and own key metrics for 1P measurement; build tools to aid advertiser decisions.
π― Requirements
- 8+ years of post-grad academic and industry experience applying scientific methods to web-scale data.
- 5+ years in ads measurement with incrementality focus.
- Proficiency in SQL and Python or R.
- Strong business and product sense; ability to turn questions into analyses and metrics.
- Demonstrated leadership on technical projects and mentorship of other data scientists.
- In-office presence 1 day/week; must be commutable to San Francisco, Palo Alto, or Seattle.
π Benefits
- Not eligible for relocation assistance.
- Eligible for equity.
- PinFlex: flexible work model with occasional in-person collaboration.
- PinFlex page for details.
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