Related skills
r sql python mmm mta๐ Description
- Own measurement and reporting for paid media across full funnel
- Partner with Marketing Ops, Growth, Product, and Regions on alignment
- Leverage MMM and MTA to optimize budget, mix, and messaging
- Measure growth economics: LTV, CAC, payback, ROI by channel
- Design incrementality experiments and geo-tests to validate insights
- Build scalable pipelines and dashboards for reproducible insights
๐ฏ Requirements
- 7+ years in Analytics/Data Science/Marketing Analytics with paid acquisition focus
- Advanced SQL; Python or R for stats, experimentation
- Deep paid media knowledge: search, social, display across funnel
- MMM and/or MTA experience with interpretation and budget impact
- Incrementality measurement and causal inference with experiments
- Growth economics: LTV, CAC, payback, ROI by channel or geography
๐ Benefits
- Flexible work options: remote or Dublin office
- Fertility assistance and generous parental leave
- Employee affinity groups and wellbeing programs
- Culture focused on leadership, growth, and impact
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