Staff Content Strategist

📋 Description

• Own content strategy across gusto.com to drive acquisition and conversion.
• Design intent-led content structures and navigation to streamline journeys.
• Build high-performance messaging that communicates product value clearly.
• Write end-to-end web copy — value props, headlines, CTAs, landing pages.
• Identify friction in the web experience and validate solutions with A/B testing.
• Partner with designers, PMs, engineers, and web marketing to ship cohesive experiences.

🎯 Requirements

• 5–8 years in content strategy, content design, UX writing, or web copywriting with ownership of complex, cross-functional digital experiences.
• Demonstrated fluency with AI writing and ideation tools; experience designing AI-driven content is required.
• Experience governing AI-generated content at scale — defining review criteria and quality standards.
• Experience designing for web with proficiency in Figma.
• Track record collaborating with PMs, engineers, brand and product designers; experience with high-volume experimentation and A/B testing on web experiences.
• Remarkable writing and editing skills; robust systems thinking; autonomous in ambiguous spaces; ability to ship strategy that becomes live.

🎁 Benefits

• Competitive compensation with equity (RSUs) and Total Rewards.
• Total Rewards philosophy with equity-based compensation.
• Office presence in Denver, SF, NYC with 2-3 days in office weekly.
• Most remote locations supported; flexible work arrangements.
• Gusto is an equal opportunity employer.
• Comprehensive benefits, health plans, and growth opportunities.