Related skills
brand strategy social listening audience segmentation mri crimson hexagon📋 Description
- Design research recommendations using insights and proprietary tools.
- Design and deploy quantitative surveys; analyze data for insights.
- Collaborate with Analytics and Media to measure performance in real time.
- Translate consumer insights into strategic guidance for clients.
- Develop distinct audience segmentations guiding strategy and creative execution.
- Brief creative teams and facilitate ideation workshops.
🎯 Requirements
- 3-5 years experience building brands in advertising.
- Experience using secondary research tools: Crimson Hexagon, MRI, Mintel.
- Familiarity with qualitative and quantitative research and behavioral data.
- Ability to collaborate cross-functionally.
- Strategic thinking with analytical and creative approach to integrated marketing planning.
- Understanding of multiple channels for communications and their role in brand and content marketing.
🎁 Benefits
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
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