Sr. Regional Activation Manager

📋 Description

• Lead regional marketing strategy and execution in Illinois market.
• Manage regional activation calendar, pipeline planning, and post-activation analysis.
• Oversee activation assets (digital, POS, experiential) ensuring brand alignment.
• Partner with sales, retail, marketing, and compliance to drive regional performance.
• Drive promotions, events, and partnerships to elevate brand presence.
• Act as a regional thought partner to sales and marketing leadership.

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 6–8 years in field marketing or regional activation.
• Led large events, launches, and multi-channel activations.
• Strong cannabis consumer understanding and regulatory awareness.
• Excellent organizational, prioritization, and calendar management.
• Experience managing regional digital platforms or localized content.

🎁 Benefits

• Health, dental, and vision insurance.
• 401(k) with company match and life/disability insurance.
• PTO including vacation, sick leave, and holidays.
• Additional perks and wellness programs.
• Community involvement and employee discounts.